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 Slideshow
Former Host
Michael
Creedman
(1989-1990)
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Back in 1989, we were a scrappy start-up radio program housed in a suburban strip mall next to the Merry Maids cleaning service in Long Beach, Calif. We sat on cardboard boxes of computer paper, had single-line phones, and built a studio whose door wouldn’t stay closed. We wanted to create a business program that was both intelligent and witty; and we wanted it to appeal to a much broader audience than just "businessmen." With that vision, Marketplace was born, the "business show for the rest of us." And, what a fantastic ride it has been.
Fifteen years, 7.6 million listeners, four hosts, one duPont-Columbia and a Peabody later, we are now the most popular business program on radio or television in the country. Although more people turn to Marketplace for business news than any other program, at heart, we are as scrappy as ever. That's because our hunger to be relevant and exciting has not diminished with the passing of time or our humbling success. We haven’t strayed from our belief that what we do is important to those we serve in the public radio community.
Slideshow
Former Host
David
Brancaccio
(1993 to
Aug., 2003)
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The world has changed a lot in the last 15 years, and so have we -- but then again, we haven't. We still treat each broadcast with the same enthusiasm, vitality and determination as we did in those days back in Long Beach. And in today's world, our work has become even more important to listeners everywhere. We hope to continue this beautiful partnership for many years to come.
Marketplace Fact Sheet
The working title of Marketplace in 1988 was "Business Today."
Marketplace replaced a CBS-produced program called "Business Update," the daily financial wrap-up launched by American Public Radio (now known as "Public Radio International"). The show was rejected by listeners.
Marketplace took just 3 months to get off the ground: From Oct. ’88 to Jan. ’89, staff was hired and moved, and the program was planned, test-run and launched.
The name "Marketplace" was selected from over 100 possibilities.
In Jan. '89, Marketplace had nearly 663,000 listeners on 80 public radio stations; in Jan. 2004, there are an estimated 7.6 million listeners weekly on more than 330 public radio stations nationwide.
Marketplace is the first and only daily national news program to be produced on the West Coast.
Marketplace Productions, a division of Minnesota Public Radio, produces more than 400 hours a year of nationally distributed programming.
Marketplace is a winner of the duPont-Columbia Award, the "Pulitzer Prize of broadcasting," for excellence in journalism, presented by Columbia University's Graduate School of Journalism. Marketplace also won a 2000 Peabody Award.
Marketplace draws more listeners each week than the business shows produced by CNN, CNBC or Bloomberg including CNN's "Lou Dobbs Tonight," CNBC's "Business Center" and "Louis Rukeyser's Wall Street," and public television's "Nightly Business Report."
Slideshow
Current host
David Brown
(Sept., 2003
- Present) |
Marketplace has had four hosts: Michael Creedman (1989-1990), Jim Angle (1990-1993), David Brancaccio (1993 to Aug., 2003) and David Brown (Sept., 2003 to present).
The program is distributed internationally by PRI - Public Radio International and maintains special editorial relationships with the Economist Magazine in London and Reuters, among others.
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Marketplace Fact Sheet: Do you know what Marketplace used to be called? Or, any idea how many listeners we have nationwide? Check out our Fact Sheet for some interesting and informative tidbits on everything Marketplace.
 Read the facts.
Host slidshow: We’ve had four hosts since Marketplace debuted on Jan. 2, 1989. Learn all about their backgrounds, accomplishments and see what they look like when they’re not sitting behind a studio mic. Yes, that’s David Brown’s real hair.
View the slideshow
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